AI-Driven Content Creation
Product Growth Marketing
Creative Direction
Teams & Creative Processes
CREATIVE DIRECTOR
MARCOM SPECIALIST
AVAILABLE for BUSINESS
CONSULTANCY & FREELANCE
BASED IN PK/US
AI-Driven Content Creation
Product Growth Marketing
Creative Direction
Teams & Creative Processes
CREATIVE DIRECTOR
MARCOM SPECIALIST
AVAILABLE for BUSINESS
CONSULTANCY & FREELANCE
BASED IN PK/US
Selected Clients
Projects 2018 - present
Selected Projects
CREATIVE DIRECTOR
TELLING BEAUTIFUL STORIES SINCE 2018
CREATIVE DIRECTOR
TELLING BEAUTIFUL STORIES SINCE 2018
About me
Building brands that stick & stories that travel
I’ve partnered with startups & scale-ups to create brands that feel human; rooted in strategy, charged with design, and tuned to business goals. I move pretty seamlessly between brand systems, product marketing, and storytelling – making work that not only looks & feels good, but gets you the dollar & impression.
Past experience
Dec, 2024 – Present
Creative Director & HoM | ZAR
Leading brand and creative direction for a dollar-first fintech. Partnering with top tier agencies ie Ragged Edge & ToyFight to shape ZAR’s ToV & Visual Identity. Spearheading global rollouts and campaigns, creative systems, and marketing strategies that blend cultural insight with bold design. In short, building a brand that’s as unshakeable as the currency it champions.
Dec, 2024 – Present
Creative Director & HoM | ZAR
Leading brand and creative direction for a dollar-first fintech. Partnering with top tier agencies ie Ragged Edge & ToyFight to shape ZAR’s ToV & Visual Identity. Spearheading global rollouts and campaigns, creative systems, and marketing strategies that blend cultural insight with bold design. In short, building a brand that’s as unshakeable as the currency it champions.
Dec, 2024 – Present
Creative Director & HoM | ZAR
Leading brand and creative direction for a dollar-first fintech. Partnering with top tier agencies ie Ragged Edge & ToyFight to shape ZAR’s ToV & Visual Identity. Spearheading global rollouts and campaigns, creative systems, and marketing strategies that blend cultural insight with bold design. In short, building a brand that’s as unshakeable as the currency it champions.
Dec, 2024 – Present
Founder & Creative Director | The Broke Studio
Bootstrapped a remote creative team of five into a profitable CaaS agency; generating $25K turnover in just six months (from the comfort of my bedroom). No Office. Crafted brand identity, campaigns, and content for clients including Farmdar, PostEx, XPay, EduFi, Integration Xperts, and iDispatch Hub.
Dec, 2024 – Present
Founder & Creative Director | The Broke Studio
Bootstrapped a remote creative team of five into a profitable CaaS agency; generating $25K turnover in just six months (from the comfort of my bedroom). No Office. Crafted brand identity, campaigns, and content for clients including Farmdar, PostEx, XPay, EduFi, Integration Xperts, and iDispatch Hub.
Dec, 2024 – Present
Founder & Creative Director | The Broke Studio
Bootstrapped a remote creative team of five into a profitable CaaS agency; generating $25K turnover in just six months (from the comfort of my bedroom). No Office. Crafted brand identity, campaigns, and content for clients including Farmdar, PostEx, XPay, EduFi, Integration Xperts, and iDispatch Hub.
2024 – 2025
Creative Consultant | Fasset
Advised on creative and marketing strategy for a Web3 investment platform, streamlining collaboration between creative and marketing teams. Helped develop 3D-led collateral and campaign assets, aligning brand vision with market positioning while boosting efficiency across design and comms.
2024 – 2025
Creative Consultant | Fasset
Advised on creative and marketing strategy for a Web3 investment platform, streamlining collaboration between creative and marketing teams. Helped develop 3D-led collateral and campaign assets, aligning brand vision with market positioning while boosting efficiency across design and comms.
2024 – 2025
Creative Consultant | Fasset
Advised on creative and marketing strategy for a Web3 investment platform, streamlining collaboration between creative and marketing teams. Helped develop 3D-led collateral and campaign assets, aligning brand vision with market positioning while boosting efficiency across design and comms.
2020 – 2024
Creative Director | SadaPay
Joined at an early stage to shape SadaPay’s brand from the ground up– developing its visual language, tone of voice, marketing systems, and IMC that helped scale the app to millions of users across PK. Built and led a multidisciplinary creative & marketing team, delivering initiatives that drove adoption, retention, and product expansion. Directly contributed to the company’s rapid growth trajectory, which eventually led to it's acquisition in July, 2024.
2020 – 2024
Creative Director | SadaPay
Joined at an early stage to shape SadaPay’s brand from the ground up– developing its visual language, tone of voice, marketing systems, and IMC that helped scale the app to millions of users across PK. Built and led a multidisciplinary creative & marketing team, delivering initiatives that drove adoption, retention, and product expansion. Directly contributed to the company’s rapid growth trajectory, which eventually led to it's acquisition in July, 2024.
2020 – 2024
Creative Director | SadaPay
Joined at an early stage to shape SadaPay’s brand from the ground up– developing its visual language, tone of voice, marketing systems, and IMC that helped scale the app to millions of users across PK. Built and led a multidisciplinary creative & marketing team, delivering initiatives that drove adoption, retention, and product expansion. Directly contributed to the company’s rapid growth trajectory, which eventually led to it's acquisition in July, 2024.
OMAR QURESHI
Phone Number
+92-333-254-2093
itsomarq@gmail.com
Current Residence
Pakistan / U.S.
Current time
21:13:12
21:13:12
expertise/services
Bold. Focused. Proven.
your go-to marcom & crv guy. Reach out, if you need support in any of the listed domains.
01
Creative Strat & Branding
Branding that builds trust and drives loyalty through clear visuals and messaging.
Brand Strategy
landing pages
Visual Identity
Brand Guidelines
01
Creative Strat & Branding
Branding that builds trust and drives loyalty through clear visuals and messaging.
Brand Strategy
landing pages
Visual Identity
Brand Guidelines
01
Creative Strat & Branding
Branding that builds trust and drives loyalty through clear visuals and messaging.
Brand Strategy
landing pages
Visual Identity
Brand Guidelines
02
AI Content Creation
Content that blends creativity with AI; designed with precision, image accuracy, & originality.
AI-Powered Campaigns
Content Automation
generative reels
interactive content
02
AI Content Creation
Content that blends creativity with AI; designed with precision, image accuracy, & originality.
AI-Powered Campaigns
Content Automation
generative reels
interactive content
02
AI Content Creation
Content that blends creativity with AI; designed with precision, image accuracy, & originality.
AI-Powered Campaigns
Content Automation
generative reels
interactive content
02
GTM & Product Marketing
Smart go-to-market strategies and growth hacks that get products in front of the right people, fast.
Research & Positioning
product mkt playbook
growth hacks
02
GTM & Product Marketing
Smart go-to-market strategies and growth hacks that get products in front of the right people, fast.
Research & Positioning
product mkt playbook
growth hacks
02
GTM & Product Marketing
Smart go-to-market strategies and growth hacks that get products in front of the right people, fast.
Research & Positioning
product mkt playbook
growth hacks
04
Tailored Team Building
On-demand creative and marketing teams built from the ground up—spotting talent, training them, and setting processes that last.
headhunting
creative processes
training
04
Tailored Team Building
On-demand creative and marketing teams built from the ground up—spotting talent, training them, and setting processes that last.
headhunting
creative processes
training
04
Tailored Team Building
On-demand creative and marketing teams built from the ground up—spotting talent, training them, and setting processes that last.
headhunting
creative processes
training
Sectors
FinTech
Web3
Crypto
EduTech
Current stack
Photoshop
Figma
Framer
Webflow
Prompt Engineering
Notion
Meta Ads
Runway
Gemini Flash
Seedreem 4.0
MidJourney
over 70 projects
25 clients
over 70 projects
25 clients
Process
3 Steps &
It's Finished
Clear, quick, and collaborative– from idea gen to go-live.
The process may vary depending on the project's scope, so if you have questions or need more info, feel free to reach out!
01
Discovery
3-5 days
Consultation
Learn abt your product, goals, audience, and vision.
Research
Dive into trends, past-work, user behavior, and competitors.
Define Objectives
Set clear project goals, deliverables, and timelines to create a structured approach.
Discovery
3-5 days
Consultation
Learn abt your product, goals, audience, and vision.
Research
Dive into trends, past-work, user behavior, and competitors.
Define Objectives
Set clear project goals, deliverables, and timelines to create a structured approach.
02
Concept Development
2 weeks
Ideation
Brainstorm creative solutions (vary project to project) that align with the overarching objectives.
Sketching and Prototyping
Sketches, prototypes, illustrative examples to help visaulise thoughts, preferences and ideas.
Feedback Loop
Share concepts for your input, refining ideas based on your thoughts and preferences.
Concept Development
2 weeks
Ideation
Brainstorm creative solutions (vary project to project) that align with the overarching objectives.
Sketching and Prototyping
Sketches, prototypes, illustrative examples to help visaulise thoughts, preferences and ideas.
Feedback Loop
Share concepts for your input, refining ideas based on your thoughts and preferences.
03
Execution
2 weeks
Final Design
Develop concepts into creatives, wireframes, and kits.
Style Guide
Create style guide(s) that outlines logo, colors, typography, and visual elements for cohesive branding.
Handoff
Prepare & package all assets and documentation needed for production or development.
Execution
2 weeks
Final Design
Develop concepts into creatives, wireframes, and kits.
Style Guide
Create style guide(s) that outlines logo, colors, typography, and visual elements for cohesive branding.
Handoff
Prepare & package all assets and documentation needed for production or development.
go-live.
go-live.
Testimonials
Wall Of Fame
"Working with The Broke Studio changed the way my customers view my brand. We went from me as the owner creating poor visuals and horrible text images to professionally made graphics and stories that show our brand in the light we wanted it to be seen. Highly recommended."
Devan
FOUNDER, FA PREP UK
"I had the pleasure of working with Omar and his agency during my time at PostEx. Omar brought a level of professionalism, creativity, and executional excellence that made a real impact. Omar is collaborative, insightful, and truly committed to delivering value."
Sana Chaudhry
FORMER marketing, POSTEX
"Our new, refreshing website speaks for itself. Combining artistic flair with a solid UX, Omar designed the site that is both beautiful & functional. His collaborative approach & openness to feedback has always made me choose him as a Creative partner.
Muzaffar Manghi
Co Founder, Farmdar
"An integral part of our rebrand process, he seamlessly worked with us, ensuring smooth design execution. Always going the extra mile to deliver quality outcomes.
Adam L. Wingfield
Founder, Innovative Logistics Group
"Omar turned our vision into reality- he brought whiskitt to life on web and socials. He's adaptable, innovative and always brings something different to the table."
Bilal Hussain Bukhari
Founder, Whiskit
"An integral part of our design process, they seamlessly worked with various teams and stakeholders, ensuring smooth project execution. Creativity, clarity, and precision were brought to each task, always going the extra mile to ensure quality outcomes."
Nia Johnson
Product Manager, Nava
"An extraordinary ability to listen and turn abstract ideas into stunning, user-centered designs was evident throughout our project. Their adaptability and innovative thinking consistently produced results that exceeded expectations."
Ravi Singh
Zephyr Innovations
"The project ran incredibly smoothly, thanks to their excellent communication skills and creative mindset. Designs delivered were perfectly aligned with our goals, proving to be a reliable partner throughout the project."
Sofia Kim
Zephyr Innovations
"Their creativity and problem-solving skills added immense value to our project. They have an impressive ability to adapt, taking feedback from different teams and translating it into designs that perfectly captured what we needed, often exceeding expectations."
Diego Rivera
Zephyr Innovations
"Keen eye for detail and innovative approach consistently impressed our team. There was a quick understanding of our vision, bringing it to life with creative solutions that went beyond our expectations."
Maya Lopez
Product Manager, Tech Innovations
"The work produced speaks for itself. Combining artistic flair with a solid understanding of user needs, they created designs that are both beautiful and functional. Their collaborative approach and openness to feedback made them a valuable asset to the team."
Liam O'Connor
Product Manager, Acme
FAQ
Any Questions?
Didn't find what you were looking for here? DM me!